Caillasse is a gravel cycling club: a ride every Saturday on white gravel roads, and one race a year in September. The project shows a club and event identity, from the race number to the start banner.
The sign is a ram, the stubborn animal that climbs through the stones. It signs alone or inside a stone, with the name set in Zilla Slab. Around it, a pattern of stones drawn three ways (flat, contour lines, grain) enters through the corners of a fine hairline grid.
The guidelines
The guidelines in use
