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The art of being French

The art of being French

Six small French rituals, illustrated, across a day that takes its time.

Platform
Web
Type
Experience
At the studio
Designed and built by Bloomwise Studio.
Site
the-art-of-being-french.vercel.app

The site, live

The real site, inside the frame: scroll it to explore. Move off the frame to carry on reading this page.

The art of being French

Highlights

  • A header that walks

    The character crosses the title with his half-eaten baguette, on a loop, over a transparent background. It is a video, not a drawn animation: it starts on its own and stops if the visitor asked for less motion.

  • A title fitted to the exact width

    Both title lines are measured once the font has loaded, then set to the size that makes them touch both margins. No hand-written value, and nothing breaks from one window to the next.

  • Scenes that stack

    Each section pins while the next one climbs over it, drifting a few dozen pixels as it goes. Chapter navigation still lands right: invisible markers stay in normal flow while the sections are pinned.

  • Cut-out illustrations, re-inked

    The drawings are cut out, then run through SVG filters that separate the blue ink from the rest, hue by hue. Laid down in multiply blend on the cream canvas, they look printed onto it.

  • A croissant for a cursor

    On desktop the arrow is replaced by a croissant. It is the site's only ornament, and it doubles as the icon here.

  • Two languages, one title

    The text switches between French and English from the footer, with no reload. The name of the site never changes: it is already in English.

  • No framework

    HTML, CSS and three scripts. The site ships as static files, with no dependency and no build step beyond the copy.

Questions

Is the preview on this page the real site?
Yes, it is the site itself, rendered live in the frame. In the catalogue tile only its header shows: the video runs, the croissant cursor and the hover states answer, but the wheel keeps scrolling the studio page.
Does it read on a phone?
Yes. The scenes fall back into a column and the stacking is dropped. The croissant cursor only exists where there is a mouse.
Where do the illustrations come from?
They were produced for this site, with the same pair of characters from scene to scene, then cut out and re-inked in the studio. No photography and no 3D render: that is a rule of the project.
What if you dislike animation?
The site follows the system's reduced-motion setting: the video pauses and the scenes do not stack.

Tech stack

  • HTML
  • CSS
  • JavaScript
  • Vercel