Tesson is a workshop making hand-thrown stoneware tableware, sold at the workshop, at markets and online. The project shows a complete identity, from the label to the market stand.
The logo is a bowl standing on its foot, drawing the T of the name, followed by the name in small capitals. The rest takes very little: a single ground the colour of fired clay, a sans serif set very large, one-pixel rules and one photo per page. No bright colour is added; the celadon green comes from the glaze of the pieces photographed.
The guidelines
The guidelines in use
