Art direction

Ondée

The identity of a filter coffee bar and roastery.

Year
2026
At the studio
Logo, colours, typography, labels, shopfront, stationery, website, social media

Ondée is a neighbourhood coffee bar that only serves filter coffee and roasts its own beans. The project shows a complete identity, from the logo to the shopfront.

The name sits in a tile, split in two: "on", then "dée". Everything else follows the same rule: edge-to-edge colour blocks, only two colours, roast and rain, pure black and a single sans serif whose letter-spacing opens up as it grows. Photographs join the mosaic as one more tile.

The guidelines

The Ondée guidelines: logo, clear space, misuse, colours, typography, scale, mosaic, photography, labels, small formats, components and rules.

The guidelines in use

The bags: one origin, one label.
The bags: one origin, one label.
The menu, the loyalty card, the tasting card and the stickers.
The menu, the loyalty card, the tasting card and the stickers.
The takeaway cup.
The takeaway cup.
The website, on a laptop.
The website, on a laptop.
A post, on a phone.
A post, on a phone.
Six posts for social media.
Six posts for social media.